Meet Merit, the Clean, Minimalist Makeup Brand

Merit is a clean, minimalist beauty line founded by Who What Wear’s co-founder, Katherine Power. Who What Wear readers will be able to shop Merit exclusively for the first 24 hours before the brand’s launch on January 12. Enter the password minimalistbeauty on Merit’s website to shop. Here, Power shares why Merit is the beauty line your makeup bag has been missing.

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