Meet Merit Beauty: 13 Editors Review Their Favorite Products

Here’s what you can expect from the lineup:¬†a multitasking complexion stick that doubles as a foundation and/or concealer;¬†a fluffy soft brush that makes seamless blending a piece of cake;¬†a pigment-rich tinted lip oil that feels divinely smooth and buttery,¬†a balmy blush¬†sure to perk up your complexion via hydrating, easy-to-wear color;¬†a volumizing brow pomade that delivers the perfect ratio of fluffiness, volume, and definition; a clean,¬†beautifully sleek mascara that yields uncompromising lift, length, and flutter; and, last but not least,¬†a fleshy highlighter that’s believably dewy, not disco-tech sparkly.¬† What’s more, every formula is designed to be good for your body, skin, and the earth. Everything bearing Merit’s gilded name is EU compliant, dermatologist tested, facialist approved, vegan, cruelty-free, and void of parabens, sulfates, artificial fragrances, and more. Additionally, you can expect FSC-certified boxes and 100% recyclable shipment packaging.¬†

We can’t wait for you to try our new sister makeup line for yourself, and to celebrate today’s launch, we’ve asked 13 Who What Wear editors to snap a pic of their customized five-minute Merit face. Below, you can see what the products look like in a variety of shades, and you can also shop each editor’s must-have hero product. (You better believe it was hard to choose just one!) Keep scrolling‚ÄĒwe’re sharing all of our editor-approved Merit picks just ahead.¬†

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