Here’s what you can expect from the lineup: a multitasking complexion stick that doubles as a foundation and/or concealer; a fluffy soft brush that makes seamless blending a piece of cake; a pigment-rich tinted lip oil that feels divinely smooth and buttery, a balmy blush sure to perk up your complexion via hydrating, easy-to-wear color; a volumizing brow pomade that delivers the perfect ratio of fluffiness, volume, and definition; a clean, beautifully sleek mascara that yields uncompromising lift, length, and flutter; and, last but not least, a fleshy highlighter that’s believably dewy, not disco-tech sparkly. What’s more, every formula is designed to be good for your body, skin, and the earth. Everything bearing Merit’s gilded name is EU compliant, dermatologist tested, facialist approved, vegan, cruelty-free, and void of parabens, sulfates, artificial fragrances, and more. Additionally, you can expect FSC-certified boxes and 100% recyclable shipment packaging.
We can’t wait for you to try our new sister makeup line for yourself, and to celebrate today’s launch, we’ve asked 13 Who What Wear editors to snap a pic of their customized five-minute Merit face. Below, you can see what the products look like in a variety of shades, and you can also shop each editor’s must-have hero product. (You better believe it was hard to choose just one!) Keep scrolling—we’re sharing all of our editor-approved Merit picks just ahead.