Fashion Editor’s Top Beauty Picks Under $100

Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 25 finds on their current wish list.

As a fashion editor,¬†I talk, think, and chat about trends and shoes and outfits all day long¬†for work. When I’m not working, I’m spending time with friends who will inevitably want to talk to me about¬†trends and shoes and outfits some more. When a friend recently texted me¬†for a moisturizer recommendation and I instead offered her my entire¬†skincare routine (morning and night) inclusive of product screenshots, I truly think I took myself by even more surprise¬†than I did her. I thought,¬†Am I a low-key beauty hoarder?

I’ve never been particularly talented at makeup per se, and I’m certainly not one to¬†do¬†my hair¬†on an average day.¬†However, I am really invested in finding¬†amazing products that make me look¬†like my best self with little effort. After going through my medicine cabinet and vanity, I¬†discovered I have a total of¬†25 skin, hair, and¬†makeup products that I absolutely can’t go a week without using. Maybe that sounds like a lot to you, or maybe that doesn’t begin to scratch the surface of your own beauty arsenal, but I guarantee these are worth adding to cart and testing out for yourself.

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